I have been reading James Lileks each day for the past year or so. In all that time, I have never been sorry to have spent my time reading the Bleat (his daily post). Insightful, intelligent, eccentric at times and completely addicting. Go there and read it whenever you can.
Here is an excerpt from todays bleat...
That’s the part of the economy we never see or hear or read too much about. There are guys right now who are on serious antacid medication because they’re in charge of the launch for a new ballpoint pen, and Target has been ambivalent about carrying the high-margin single-pen blister pack, but they are leaning towards the four-pen pack, which is good, but it doesn’t establish the brand as a premium brand, because there’s that whole quantity / discount correlation; I mean, we were trying to make this the Haagen-Daaz of pens, and now it’s going to be sold like a popsicle?
Oddly enough there are probably untold numbers of Americans who this could be, and Lileks latches on where most other writers just slip past and forget about the regular Joe. Lileks is the average Joe (err James) and I am just glad that he has the writing bug.
As others have said... Go read it all.
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